My son and daughter just had to have a fortune cookie as part of their nutritious breakfast. My daughter’s fortune spoke volumes to me:

“The only way to have a friend is to be one”

One of the most common questions I get is, “How do I build my network…” well, it starts with the concept above. Just because you create all these social media properties doesn’t mean they will come. Social networking, blogging and the whole conglomeration of other platforms is about creating a sense of community by interacting with other people, being a “friend”. You need to foster this sense of community with your friends, followers, and contacts.

How?

• Remember that social media is NOT about selling directly. This is not a marketplace; it is a community. Make your social media efforts about generating a sense of community, a feeling of connectedness with your followers, “friends” and others.
• Take the focus off of you somewhat. While you should certainly include yourself (or your business) in your social media efforts, you need to share the spotlight with others. Once again, this fosters a sense of community and offers greater value to your followers.
• Take the time to thank your community for being there for you – thank individuals for their contributions, thank those who leave comments and those who help you with posts. Doing this not only shows that you are grateful, but that you are a real person. Being human is one of the most important parts of using social media effectively, and there’s no better way to do that than by thanking others.

Remember, if you screw up (and it’s very possible that it will happen…I screw up daily) apologize. Be sincere in your apology, as well. If you are to blame for the screw up, accept that blame and apologize to your friends, followers and contacts. Again, this shows that you are human, but also that you are responsible, and this can increase your value to others.

Be a good friend, follower, contact, and they will come.

PS - Lucky numbers: 3-13-22-38-34-40